Issue 003/ vol. 01 Education never ends, Watson. It is a series of lessons, with the greatest for the last. The more you teach others, the more you learn it better”, (Sherlock Holmes, The Adventure of the Red Circle). For Your Success is a weekly memo, which provides great value, insights and thought leadership for your success. It focuses on new thinking and cutting edge insights to help you optimize your talents and grab any opportunities by leveraging technology and resources present. Regardless of your profession or career, you will find For Your Success a great resource giving you ideas to transform your…
Annoy and win business – ask the right questions
I annoyed a CEO today, but got business. I have realized that you’ve to be bold to excel. Here are our exchanges with my prospect CEO. Me: How much do you estimate your company loses to fraud on an annual basis? CEO: We have no fraud here. Me: On which basis do you say so? Have you done fraud risk assessment recently? Who did it for you? CEO: Not yet. We have no fraud. Me: Have you read the ACFE.com research that estimates that an average business loses over 5% of their annual revenue to fraud? And that most business…
Understanding the blue ocean strategy
Blue ocean vs red ocean strategy: do you know what this book is all about? Don’t worry. Red ocean = lots of competitors in a market fighting for few customers. As they fight intense battles re price undercutting, aggressive marketing, back biting etc. they compete in the same niche and product range. Just like any battle, blood is shed and onto the ocean in which they are fighting. And hence the analogy Red ocean, for the red blood. 8606In Blue Ocean, a given firm identifies its own niche, and plays to keep ahead of the competition through aggressive competition, creativity…