“Jesus said to his disciples: ‘You are the salt of the earth. But if salt becomes tasteless, what can make it salty again? It is good for nothing and can only be thrown out to be trampled underfoot by men. ‘You are the light of the world. A city built on a hill-top cannot be hidden.” Matthew 5:13-16 What is your life’s purpose? No one can achieve great things without having first deliberately defined them and set out to achieve. One of the tragedies of today’s society is the sense of entitlement – the fact of having the right to…
What is the role of a startup CEO?
The CEO is the top honcho of the business. A start-up CEO invests ‘sweat capital’ in terms of setting up the business model, systems and recruitment to get the company moving. As a start-up, the CEO, usually the owner, is in the kitchen as a goalkeeper or is the striker as marketing and PR officer or does both roles. If the CEO is the tech-guy, s/he must recruit the first staff, a marketing expert to help get the message to the market. A start-up CEO is a chief sacrifice – puts on lots of time and energy to get the…
