Before you spend a fortune on that branding project, first ask: what is the nature of your business and what do customers want? Any logo, and I mean, just any logo has the potential of becoming a memorable and powerful brand only if it represents a company that gives joy to users! People do not just love the logo. They only love what it represents! People are not usually fans of the sportsman or woman, they love the game s/he represents or plays specifically how they make the game exciting! Ronaldo or Messi would lose over 80% of their fans…

God set only 10 commandments to govern the world. These have remained the same for so many years. Equally, you do not need so many rules to win. Focus on what matters. The same applies to priorities. You need 2-3 priorities. A list with more items ceases being a priority list. Identify the top 3 tasks and their respective desired outcomes and KPIs that you must accomplish daily, to get you closer to your medium- and long-term ambition. You will start seeing the difference it makes. Are you focusing on what matters? Avoid writing thick documents. No one has time…