Walk into any boardroom, and you will hear a familiar story. The CEO takes their seat, leans forward, and narrates a string of crises they personally resolved: the supplier default that almost halted production, the angry regulator that had to be pacified, or the angry shareholder whose demands had to be contained. The board nods, impressed by the energy, the speed, the sheer effort. The CEO leaves the room as a hero, the “firefighter” who saved the day. But here is the problem: anyone can hold a hose. Few can design a building that does not burn. Who is the…


