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    When to say No: The discipline behind great strategy

    April 14, 2026 / No Comments

    Why is your organisation busy, yet nothing important is moving? A narrow wooden bridge over a fast-moving river in an old trading village. Every morning, traders approach from both sides carrying goods: bananas, goats, salt, clothes, fresh fruits, greens, and snacks, each convinced their load is urgent. The bridge only allows one direction at a time, but no one wants to step back. They argue, they push, and some try to squeeze past each other. The bridge creaks, time passes, and then goods begin to fall into the river. Then an old woman, carrying nothing but a small basket, quietly…

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