Digital marketing is upon us. How are you leveraging it to grow your business? Today, all institutions have some form of digital strategy. Winning organizations have some form of tools to measure and monitor the impact of their digital agenda on the business. Are you winning, losing or stagnating with your digital strategy? Here are two myths of digital marketing. Many social media followers equal to online success. That is a myth to some extent. You need followers that are relevant for your business, otherwise, you have a ‘tribe’ that is not helpful! The right strategy should be “many followers…
What are your daily habits?
Have a daily routine that is productive. No team can win a game without scoring goals. Equally, no team can win a game by conceding more goals than it scores. That same principle applies in business: sale more (score goals) and spends less (do not concede). When a team has no goal, it cannot win. All players must focus on getting that one goal without conceding. That is why the goalkeeper, also tries to push the ball as furthest as possible to increase the chances of scoring. Great team players focus on the needs of the business that change often.…
Marketing after a conference
I met a gentleman who had attended our 3rd annual cybersecurity conference in Kampala as one of the sponsors. I asked “how was the conference? Did you really make a return on investment? To which he replied, “Thanks a lot for the opportunity to partner with you. We have so far visited 15 companies and made presentations. Two have become clients. The annual Cyber Security & Risk Management conference is always good with new ideas. As your partners, we love it and are planning a long-term partnership.” Plans are now underway for the 4th Cyber Security & Risk Management conference…
The hard sell
A CEO of one of the manufacturing companies gave me an appointment to meet him at 10:00 am. On the dot, I was at his office reception despite the Kampala traffic jam. To his word, he came out, exchanged pleasantries and called his colleague, Chief Finance Officer to meet me on his behalf. That is when things suddenly changed. This folk, a masculine man, with glasses in his mid-50’s asked me to follow him to his office. After opening and closing several doors, we arrived. “You are Mustapha, right.” Yes, I am Mustapha Bernabas. Eh! Bernabas. Mustapha? I don’t understand.…
You too can get on the board position and shine
Board positions are some of the most coveted in the world as being on a board offers wide networks, credibility and a huge leap in reputation which all leads to significant financial benefits. However, board positions are rarely, if ever, advertised. In this book, titled: How to get on the board and become a fantastic board director, Mustapha Barnabas Mugisa who spent about eight years on the board of the Insitute of Corporate Governance (ICGU) gives a candid recollection of his own journey. The book is written in a conversational style as it mixes concepts of modern management with practical…
Tool 61 of 104 is to market yourself aggressively
Luke 19:1-10 Jesus entered Jericho and was going through the town when a man whose name was Zacchaeus made his appearance: he was one of the senior tax collectors and a wealthy man. He was anxious to see what kind of man Jesus was, but he was too short and could not see him for the crowd. So he ran ahead and climbed a sycamore tree to catch a glimpse of Jesus who was to pass that way. When Jesus reached the spot he looked up and spoke to him: ‘Zacchaeus, come down. Hurry, because I must stay at your…
