Growing the topline

Customer focus is critical to enable topline growth. A business is about putting money on the table. How do you grow your revenue daily?

How does a company ensure growth of revenues while lowering costs? If you are not selling, chances of going into cash flow challenges are high. Most businesses fail due to lack of sales growth. Even if you cut costs, there reaches a time where you cannot cut costs any further without closing the business. That is why focusing on revenue growth at the beginning is the best strategy.

The first line, 1. Turnover is the topline. As a business leader, your focus is to drive revenue growth. This is a discussion that should dominate your business meetings and interactions; at top leadership level. In your next SMT meeting, ask your colleagues:

How do we grow revenue? Ask this question whether revenue is growing m-o-m (month on month) or y-o-y (year on year).

Do you:

  1. Increase volume of sales?
  2. Increase pricing of products and services?
  3. Introduce new offerings/ production to new customers?
  4. Introduce existing offerings to new customer segments?
  5. Sell new offerings to existing customers?

The ideal strategy depends on your understanding of the target market. At all times, you must keep your line 2. Cost of sales, lower than line 1. Turnover. That way, you have a profit.

Regardless of the kind of business you are in, failure to grow revenue through deliberate interventions and tactics, will lead to business stagnation at best and closure at worst.

Sell more.

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Mustapha Barnabas Mugisa is one of those rare people who provides business consulting and advisory to professionals and corporate entities who demand the very best. He is a prolific speaker and governance (strategy and risk) expert. His speaking involves making key notes at major conferences and business events on both technical subjects and leadership skills. A change agent and motivational speaker. Mustapha provides tools and proven methodologies to remarkable results through making people appreciate change. Visit Mustapha's LinkedIn profile to know more. Mustapha is the architect of #WinningMindset Leadership and #WinningTheGame strategy approach that combines Harvard Business strategy Playing To Win, with the Blue Ocean Strategy and Balanced Score Card to deliver a strategy that is easy to execute and monitor. Visit for special insights to improve your condition. Are you too good to be great?

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