interviews

The Cooper Motor Corporation (CMC) rise under new management: Al-Futtaim Automotive group

The transformation of CMC into a highly successful, well-diversified automobile giant represents one of the remarkable corporate-success of the new management; Al-Futtain Automotive Group. Founded in 1960, Cooper Motor Corporation (CMC) has undergone a comprehensive organizational transformation aimed at exceeding customer needs and experience.

Speaking to Summit Consulting Ltd’s Mustapha B Mugisa, Herman Mbalasi the country manager CMC Uganda noted, “For over 60 years of successful operations, CMC has established strategic partnerships with the leading automobile manufacturers. We want to replicate our success in the East African market as the leading automobile company.”In a broad way, CMC has been silently transforming itself for a long time—and this will continue.

CMC now stands out of the crowd. It is a preferred automobile company for many private companies, government agencies and ministries. Key to note is also the individual person that understands what it means to own a new car and he continues to tell us that this number is set to grow.  CMC has also partnered with quite a number of NGOs to offer them excellent services of car sales especially the Ford and Suzuki vehicles, New Holland tractors have seen agricultural funded entities acquire them for community development programmes.

Acquisition of brand new vehicles is sometimes posed by a financial challenge, especially to individual clients.  CMC has thereby crafted flexible payment plans to its customers, either through banks or through a DPA (deferred payment scheme) at their company. This enables its clients to enjoy the comfort and reliability of a new vehicle without going through too much trouble acquiring it.

From the provision of light commercial vehicles, today CMC provides a wide range of medium to heavy commercial vehicles; buses, tractors and trucks. “Our goal is to be a one stop centre for all the clients’ needs,” added Herman. “As part of our long term strategy, we are embarking on opening up more branches in the prime areas of the country as another focus area. These areas will include Mbarara, Gulu, Fort Portal and Hoima. We anticipate that they will operational by mid-June 2016.We want to extend our services more close to the clients,” emphasised the country manager.

CMC Sales, Service and Spares

Growth with a commitment to satisfying our clients has always been the CMC way of doing business and after-sales service is one of the most critical areas for CMC. For years, CMC has evolved to turn around service delivery to all her clients. CMC offers sales, service and spares support to all customers. Urban customers, with increasing regularity, are demanding an improvement in services offered by automobile companies. Companies themselves are aware of this changing trend, with a consumers’ loyalty proportionate to the quality of after-sales service.

“We have continually reinvented ourselves. We see ourselves in the business of building long term relationships and brand loyalty. The important thing to us is to keep looking at external changes in the marketplace and responding to these changes appropriately while continuing to retain our values, which have been our beacon for the past 60 years.” Noted the country manager.

At the Quick lane service centre, we know and handle all car brands. From the tip of their front bumpers to the last inch of their exhaust pipes.The centre is made up of the new-generation state-of-the-art tools and equipment that enable faster service to clients.

Services offered at the Quick lane service centre at CMC include; Express car service in less than 1 hr, free 25 point check-up which comes with a free inspection report, computerised wheel balancing and alignment, complimentary car wash, free Wi-Fi, genuine spare parts and accessories.

CMC boasts of a hignly skilled and professional service team. They also have a friendly, knowledgeable staff team that is devoted to your satisfaction.

The flagship brand; The Ford Ranger

In order to meet the customer demands, CMC has made strategic moves to  boost up its product portfolio.The new 2016 Ford Ranger model is a must  own. The beauty with the new  2016 Ford Ranger model is that it has an impressive range of new technologies, including electronic power-assisted steering system (EPAS), which takes load off the engine and helps reduce fuel consumption, as well as offering a lighter steering action around town, and offering the ability to work in conjunction with the brand’s first – class safety technologies. Once fuelled to full capacity, the new Ford Ranger indicates on the dash board the distance to be covered in kilometres. This gives the owner comfort of knowing how far he can travel.

The interior finishes are workmanlike. For those who love eating on their way, there are big door pockets to store notebooks, snacks and bottles. The new Ford has a 230-volt charging outlet in the rear that allows you to charge your laptop, smart phone or any other device while you’re on the road.Apart from the Ford Ranger T6 ,CMC has also shipped in the 2016 Ford Everest. The powerful SUV is for those that enjoy Class coupled with comfort on the road.

Other brands at CMC

As CMC strives to be a one stop centre for her clients, it has entered into strategic partnership with the global car manufacturers. CMC is the authorised dealer of India’s third car manufacturer Suzuki. This gives customers confidence that they are dealing with the company that has the best manufactures on board.

In October 2015, CMC Uganda inaugurated Suzuki showroom, the company’s exclusive showroom is located on 2nd street industrial area. The showroom is staffed by professional sales team, offering dedicated car services. CMC provides comprehensive sales, service and spares support to Suzuki customers.

CMC has a wide range of other car brands including Mazda, Eicher trucks and buses.

We are waiting for you at our Centre. Come and know what great in terms of vehicles and servicing means and looks like so that you don’t settle for the average thinking that it is the best. See you there.

Share now

Leave a Reply

Your email address will not be published. Required fields are marked *

*