Understanding the blue ocean strategy

Blue ocean vs red ocean strategy: do you know what this book is all about? Don’t worry.

Red ocean = lots of competitors in a market fighting for few customers. As they fight intense battles re price undercutting, aggressive marketing, back biting etc. they compete in the same niche and product range. Just like any battle, blood is shed and onto the ocean in which they are fighting. And hence the analogy Red ocean, for the red blood.

8606In Blue Ocean, a given firm identifies its own niche, and plays to keep ahead of the competition through aggressive competition, creativity and winning strategy. Such companies identify their own ‘ocean’ and play against themselves thereby shedding no blood! They are their own master. Always keeping ahead of the competition. In Kenya, Safaricom has done it. In social networks, Facebook and Twitter have done it. In productivity, Google has done it. And the list is endless. So, what every you do, how have you established your own blue ocean? You do not need to shed blood to succeed! — Mustapha Mugisa.

About M. B. Mugisa

Mustapha Barnabas Mugisa is one of those rare people who provides business consulting and advisory to professionals and corporate entities who demand the very best. He is a prolific speaker and governance (strategy and risk) expert. His speaking involves making key notes at major conferences and business events on both technical subjects and leadership skills. A change agent and motivational speaker. Mustapha provides tools and proven methodologies to remarkable results through making people appreciate change. Visit Mustapha's LinkedIn profile to know more. Mustapha is the architect of #WinningMindset Leadership and #WinningTheGame strategy approach that combines Harvard Business strategy Playing To Win, with the Blue Ocean Strategy and Balanced Score Card to deliver a strategy that is easy to execute and monitor. Visit www.mustaphamugisa.com for special insights to improve your condition. Are you too good to be great?

Entries by M. B. Mugisa