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    Annoy and win business – ask the right questions

    May 3, 2013 / No Comments

    I annoyed a CEO today, but got business. I have realized that you’ve to be bold to excel. Here are our exchanges with my prospect CEO. Me: How much do you estimate your company loses to fraud on an annual basis? CEO: We have no fraud here. Me: On which basis do you say so? Have you done fraud risk assessment recently? Who did it for you? CEO: Not yet. We have no fraud. Me: Have you read the ACFE.com research that estimates that an average business loses over 5% of their annual revenue to fraud? And that most business…

    Read More
    M. B. Mugisa

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