I used to think writing a business proposal to the Chief Executives of any company is the best appropriate method of getting business. It was not until my managing director at SCL, Mustapha B. Mugisa clearly explained what the concept of a business proposal. He asked, “How do you define a proposal?” A proposal is a conceptual agreement between the two parties involved. “From experience, if you are to write a good proposal that suits the customers ‘needs, it is always important to know what your client really wants. In most cases, we write proposals assuming that this is what…