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    Guerrilla marketing in practice: increase sells on a small budget

    January 22, 2015 / No Comments

    Guerrilla marketing is a term coined from the law of the jungle, which states that “for small trees to survive, they must climb onto big ones in order to access sunlight”, which they need to survive. As a salesperson in Uganda’s competitive environment, you are the small plant. Uganda’s business environment is the jungle. How do you survive? In order for you to cope up with the tight stiff competition, you need income, and only marketing and sales will bring revenue. You must come up with strategies that are cheap but effective. Since you are just starting out as a…

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    M. B. Mugisa

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