People don’t buy products or services per see, they buy benefits. If you can’t explain the benefits of the product of are selling, you are in wrong business. Why do you think is the number one reason why salespeople are struggling today? The answer is not what you think. They don’t understand their products and services. If you have listened to stories of great salespeople, they understand the product. But also, they leverage on referrals. They have answers to simple questions like: why should I buy an insurance product from you and abandon my current provider? You are a small…