Strategy execution confusion occurs where different leaders try new initiatives in succession in reactive mode. The result is effecting interventions before they are effective. It is both costly and ineffective. Uganda telecom is one such company that has experienced the misfortune of free-wheeling opportunism – a tendency to try to react to the markets, to tap into any opportunity without establishing clear capabilities and systems to support sustenance. The red flag for this is the ever changing people at top leadership. UTL has had high turnover at the top level, changing over six (6) CEO’s within a period of five…