Have a daily routine that is productive. No team can win a game without scoring goals. Equally, no team can win a game by conceding more goals than it scores. That same principle applies in business: sale more (score goals) and spends less (do not concede). When a team has no goal, it cannot win. All players must focus on getting that one goal without conceding. That is why the goalkeeper, also tries to push the ball as furthest as possible to increase the chances of scoring. Great team players focus on the needs of the business that change often.…
Marketing after a conference
I met a gentleman who had attended our 3rd annual cybersecurity conference in Kampala as one of the sponsors. I asked “how was the conference? Did you really make a return on investment? To which he replied, “Thanks a lot for the opportunity to partner with you. We have so far visited 15 companies and made presentations. Two have become clients. The annual Cyber Security & Risk Management conference is always good with new ideas. As your partners, we love it and are planning a long-term partnership.” Plans are now underway for the 4th Cyber Security & Risk Management conference…