Digital marketing is upon us. How are you leveraging it to grow your business? Today, all institutions have some form of digital strategy. Winning organizations have some form of tools to measure and monitor the impact of their digital agenda on the business. Are you winning, losing or stagnating with your digital strategy? Here are two myths of digital marketing. Many social media followers equal to online success. That is a myth to some extent. You need followers that are relevant for your business, otherwise, you have a ‘tribe’ that is not helpful! The right strategy should be “many followers…