It is that time of the year of strategic planning retreats. You can be brilliant by asking your colleagues a simple question: what is our captive market and how do we plan to leverage from it? A captive market is that niche of clients that are already yours, all you need is to provide new service offerings to optimize them. A telecom company, for example, have mobile phone subscribers on their network. The nature of the telecoms gives it access to all contact details of all its subscribers. One of the reasons Uganda telecom lost the market was the inability…