How does your organization create value and monetize it? A company that is able to create value to a wide target market and monetize it in a sustainable way has a good business model. In 2013, I was engaged by a hospital in Kenya to help define a business model. During the context analysis stage, my client’s CEO said, “we have a strategy which is clear. All we need is a business model.” I was puzzled. “Your strategy must define your business model properly. A strategic plan without a business model is like a car without an engine. How does…