Effective communicators invest in understanding their audience. Who is who in the audience and what are their expectations? As the world navigates through a pandemic, the tone of the leaders is critical. People want to listen to clear directives and a message of hope, backed with facts and data. This is not the time to point fingers. It is a time to bring everyone on the table and focus on confronting a common enemy. People are always looking for cues and listening to the leader’s tone. Is it hazy or clear? Is it consistent or not? Is it strategic or…