Vision, aspiration, or ambition – they all mean the same thing: where do you want to be? For the first time in my entire consulting career, a prospect asked me a question no one has ever asked me during initial prospecting. From nowhere, the CEO asked: what is the vision of Summit Consulting Ltd? As Mr. Strategy, understanding and owning our company vision is top of my agenda. One of the reasons companies craft good strategy documents but fail at implementation is the poor communication of the same, where many of the team members lack an understanding of what the…