Every morning, the CEO of a major bank in Kampala went to the corner behind Communications House where a shoeshine man was always there. He used to sit on the chair, read the newspapers and the shoeshine man gave his shoes a shiny, great look. One morning, the shoeshine man asks the CEO: “What do you think of the stock market situation?” The CEO arrogantly asks him: “Why are you so interested in this subject?” The shoeshine man replies: “I have two million US Dollars deposited in your bank and I am thinking about investing part of the money in…
Right context beats any content.
Ask any competent consultant their first step in any project implementation, the answer is to understand the context. The more you know about the prospect or client, the better the advice you are likely to give as you can customize it to meet the unique circumstances. It is not about the consultant’s content – the tools, systems, data, or information – a consultant brings to the client. That is an internal focus. It is about the consultant’s awareness of the client which delivers magic. Whoever knows a lot more about their clients has an edge in adding value to them.…
