Great ideas are about customer value creation at the lowest cost possible. It is not easy to be innovative without contextual understanding. And that is where many motivational advisors on Twitter, etc get it wrong. To earn big, you need skills, discipline, and consistency. The Internet is full of ideas. Amazon is full of books with great success stories. Facebook, Google, Apple, etc are great stories in the motivators toolkit. Without context, however, it is sleep dreaming. A winning idea in the US, or Europe, for example, is sure to scale or attract outstanding investors because of the supporting infrastructure…