Every business needs a product strategy. Before you define a product strategy, you must start with the customer. Who is your target customer and what does exceeding their expectations look like? You want to understand the needs of the customer today; in the medium term and long term, so that you examine products and services that meet the need. This means you must be data savvy. You must conduct business intelligence as part of your strategy to identify the market dynamics and customer behaviours to craft products that meet emerging needs proactively. That said, in business, there is a golden…
The future of ACFE, Uganda Chapter, 2023 & beyond
Dear Reader, ACFE, Uganda Chapter 2027 strategy is built around three pillars: Proactive membership engagement and management – to leverage the power of together as one. Strong partnerships with the private sector and government, CFE brand visibility through events, training and publishing to optimize the power of strategic partnerships. Sustainable operations (ESG) and good chapter management through transparent reporting, to leverage the power of purpose. Each of the above pillars has clearly stated targets aligned to the balanced scorecard. We will prioritize the use of technology, member mobilization and social networks to promote the CFE to make it the qualification…
