If you are not in the right state, it is difficult to help another.  If you are suffering, it is difficult to help another person. If you are thirsty, you need the first drop before you share the water. That is the life’s principle. Look after yourself first. That is not selfishness. It is the right thing to do.   To help others, you must have helped yourself first.   If you are a frequent traveler, you have noticed that at the beginning of every flight, it is a standard procedure that the air hostess will take you through safety…

Way of the guerrilla is a marketing and sales approach which relies on making significant sales for entrepreneurs and leaders who don’t have a lot of money to spend,and are very careful in terms of where to spend the little on them. The guerrillas focus on critical areas. On-line Guerrillas do not just need a web site template, they need one that is interactive. They create a website that is right for their business. A bad website kills the business. While browsing posts on LinkedIn, I landed on a posted by one of the sales person at one of the…

Most of the time I have been with clients, apparently successful but when you actually go deep, understand their financials, you realize they are almost on the drip. Money isn’t on the bank account. Though things could be moving on, the sales are not growing. Cash collections are not happening. The company is in survival mode. As a leader, you must try to avoid such a scenario. The starting point is to set sales targets for all staff. Give everybody in the organization a target to sell. This reminds me of Nile Bank when I was starting my career. By…

Are you an entrepreneur, professor, accountant or medical doctor? Regardless of your profession or career, where do you spend most of your effort? What choices are you making to create marketing presence? One of the choices you can’t run away from is being a #WayofTheGuerrilla for your personal branding and marketing. You must be able to market your skills, value offering and or products in an innovative way despite the limitations your profession puts you in.You must be able to innovatively market. To do so, you need: Time You don’t just wake up and begin marketing and selling. You take…

The kind of decisions you take can make or fail your business. As an entrepreneur, what is your focus? As a follower of the #WayofTheGuerrilla, for super sales, where do you put your effort?Regardless of business or professionalism, marketing and sales is one is the number one skill you need to develop in your life. When it comes to your career and business, where do you put a lot of strength and focus? Do you focus your business effort on generating sales, or cost cutting, creating networks or breaking bridges?  Remember, whatever you choose to focus on be it in…

As an entrepreneur or CEO, when it comes to running your business, where do you put a lot of priority? Do you focus on putting money on the table or removing money from the table?Putting money on the table is all about marketing and sales. Removing the money is about internal controls and procedures to minimize fraud and abuse. Both of these things are critical. But what do you focus on as an entrepreneur? For any business,I have got to understand that it is not about the lack of capital that makes businesses to stagnate,it is the failure to sell…