Strategy is all about making choices for the business – what you will do and what you will not do. Do you go for option A or B? You do not have to go for both options because then you have not chosen. Remember, leaders, need a strategy to confront challenges, a pandemic or uncertain times. This means that you make a strategy to respond to scarcity.
If you do not choose ie. You try to do both options A and B at the same time, you risk failing to execute since you spread your limited resources to multiple options and therefore fail to win convincingly in one of the areas. Many leaders want to do everything in which case they do not go deeper and win.
