For businesses to succeed, it is has to undertake aggressive marketing. Other functions are support. If you do not market, you won’t have income. You will incur costs but unable to meet them. For any firm whether in manufacturing industry, consulting services, audit or fast moving consumer goods, the core function to do is aggressive marketing as much as possible. If you don’t market, few, if any, will get to know about your services. As they say “it does not matter how beautiful a lady is, if she is in darkness, no one will notice her.” To be appreciated, she…