Your business is 80% marketing and sales; and 20% support services”, Mustapha B Mugisa, 2015 After consulting for several startups, the #1 challenge of most small businesses is not the lack of capital. It is the lack of customers. If your business lacks customers, it will suffer from cash flow problem which is critical for survival. At the start, don’t be driven by profits. That should come as a natural expansion of business success. It does not matter how much loan (capital) you have, if you don’t have customers, your capital will still not be enough. So, focus on revenue…