When it comes to selling insurance, you must aim for an emotional connection. How do you connect with the prospect emotionally without hurting their feelings? How do you sell to the heart & soul, while creating curiosity in the mind of the buyer? By the end of this post, you will know how to do so. As we discussed in the previous issue 1, vol. 1, always tell personal stories. Once you have many stories, tell them. This involves investing time, energy and imagination. ________________ Guerrilla insurance sales insights Before you meet any prospect, research about them and attempt to…