As 2016 elections draw nearer, many politicians are announcing their candidature. To win, you need a powerful message of change. Though money plays a big part in our elections, a strong manifesto and clarity of message are all it takes. Having a powerful slogan and tagline gives clarity to one’s ideals and leadership focus. Your political slogan can make or break an election. It takes a great strategy and campaign team to develop short and succinct campaign messages that stick. Amama Mbabazi’s “Go Forward” campaign slogan for 2016 presidential bid is “flat”, to the reader and may not earn a…