Great executives excel at three critical things: (i) effective communication, (ii) rely on the people, trust in systems and procedures and (iii) continuous learning. A bad CEO or leader fails flat on all the three. Here is how to lead well. (i) Communication. By far, President Barack Obama is a great orator and an effective communicator. Before he speaks, he not only understands the audience by knowing “what the audience wants to hear”, he asks: “what is the key message I want this audience to take?” He then identifies three to four key points to illustrate and reinforce the message.…