One of the first steps in strategy formulation is to understand your strategic perspective: what does winning look like in your kind of business or industry. To answer this question, you must identify top players in your sector, or the key technology innovators and any other drivers of growth in your kind of business. Such analysis helps give perspective to where your business is against the top players, it also challenges your strategic team to think about the bigger picture. During my strategic sessions with clients, I pose the following question; “Where do you see your organization in the next…