When a Soft Bread shop saw declining sales due to reducing walk-in customers, they went back to a strategy drawing table:  why are people bypassing our shop and going straight into the supermarket to buy bread? The initial assumptions by the shop owners was that customers preferred buying bread from the Supermarket due to the convenience as a one-stop center shopping place i.e. in the supermarket, customers find everything they need in one place. It is surely convenient and faster than first branching off to a bread only shop, and then going into the supermarket to buy other items like…