Customer focus is critical to enable topline growth. A business is about putting money on the table. How do you grow your revenue daily? How does a company ensure growth of revenues while lowering costs? If you are not selling, chances of going into cash flow challenges are high. Most businesses fail due to lack of sales growth. Even if you cut costs, there reaches a time where you cannot cut costs any further without closing the business. That is why focusing on revenue growth at the beginning is the best strategy. The first line, 1. Turnover is the topline.…