It is easy to write a document and name it strategic plan. Because planning is easy. Anyone can plan. However, very few realize their plans. Why?  The measure of an effective strategy is reflected in effective execution. Avoid the mistake most leaders make of looking at strategic planning asa SWOT analysis exercise and target setting against the balanced scorecard dimensions! Don’t limit your business potential by thinking within your vision and mission to deliver a great strategy.   The measure of an effective strategy is reflected in effective execution.   As a strategy and risk expert, I have identified the…