There are two things you must know – what strategy is and what it is not. “Strategy is about making choices of how to win with your customers and key stakeholders against the competition.” Every day, the competition is looking at your bread. They want to eat it and take all of it. This bread represents the customers who bring the money for the services you offer or products you sell. When leaders fail to make strategic choices, they have failed at strategic planning. This increases the chances of someone else having their dinner or taking over their target customers.…