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  • #WinningMindspark

    Winning in the boardroom

    April 29, 2025 / No Comments

    In 2008, I sat at the back of the Institute boardroom, clutching my notebook like a talisman. I wasn’t a board member yet. I was just “Member, Member Services Committee,” but you could not have convinced me otherwise. Every meeting was a masterclass. Every whisper from the Committee Chairman was a lesson in agenda control. Every casual joke from the Institute’s CEO / Secretary was a calculated move to steer decisions without raising alarms. I learned something most people never figure out until it’s too late: Boardroom success is not about having a seat. It’s about having a spine. You…

    Read More
    MMTEAM

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  • #WinningMindspark

    Limitations of the R × I assessment and what to do about it

    April 28, 2025 / No Comments

    To unlearn bad habits, first experience them. I have shared a lot about the RxI scores. R × I — Risk × Impact — was invented to make risk feel manageable. But in real life, it’s the biggest scam in risk management. It is time to transform it. You can either ditch it or overcome its limitations by providing more context i.e. using the following risk register – by including a story in your risk assessment. Here’s why and how: 1. Risk is not arithmetic. A risk scored 3×5 is not the same as 5×3. One could wipe you out…

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  • #WinningMindspark

    The quiet power of boards: why ethics crumble when the board is asleep.

    April 4, 2025 / No Comments

    Five years ago, I sat across a board chair in the agriculture value addition space. The CEO had been sacked after a procurement scandal involving ghost suppliers and inflated invoices. But here’s the twist: six months earlier, the board had praised this same CEO for “excellent turnaround results.” Why? The numbers looked good. Profits were up. No one asked what fuelled the miracle. That, right there, is the silent rot that boards allow to fester. The point is simple: the tone of ethics is set by the board, not the CEO. When the board fails to ask the uncomfortable questions,…

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  • #WinningMindspark

    The expired map are you the risk manager still using an expired map?

    April 4, 2025 / No Comments

    I visited Karamoja in 2017 as part of the World Health Organization (WHO), anti-fraud risk management experts. In the evening, we had dinner with old men, one of them told us of a hunter who clutched his father’s map, drawn with charcoal on bark cloth. Every morning, he set out with pride, tracing the same route. But the rivers had moved. The forest had burned. The buffalo no longer grazed there. He returned empty-handed every day. Until he died, not of hunger, but of refusing to see the change, and adapt. That’s the story of many modern professionals. Especially risk…

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  • #WinningMindspark

    Playing to win: what strategy is and is not?

    March 26, 2025 / No Comments

    Oil of Olay was a tired lotion brand of no edge, no sizzle. Just memories. Yet Lafley didn’t see a product. He saw a strategic choice. Martin helped him frame it using five killer questions: What is our winning aspiration? Not survival. Domination. They aimed for $1 billion in sales and leadership in the North American skincare market. Where will we play? They drew a new battlefield between luxury creams (like Estée Lauder) and basic drugstore brands (like Nivea). The space between prestige and price. A new masstige category. How will we win? By being better, not cheaper. Formulate actual…

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    April 6, 2019

    A birthday beyond strategy

    August 26, 2025

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    September 11, 2020
  • #WinningMindspark

    What makes a good strategy?

    March 26, 2025 / No Comments

    This five-question model didn’t just save a dying brand, but it created a $2.5B market leader. Because strategy is not fluff, it’s about making choices under uncertainty. That’s what risk is. Strategy is risk, organized. Let me explain. Here’s why it matters to you “Where will we play?” Most professionals skip this. They are everywhere; that’s how you get disrupted. “How will we win?” Not vague goals, actual trade-offs. Price or quality? Depth or reach? “What capabilities must we have?” If you want to lead tech but don’t invest in data talent, you are bluffing, simple. “What systems do we…

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Most Recent Posts:

  • When the old men speak, the village listens; lessons from Hoima, part II April 15, 2026
  • When to say No: The discipline behind great strategy April 14, 2026
  • The cost of small comforts in an organisation April 7, 2026
  • Why the future belongs to those who redefine the game April 2, 2026
  • Authority without legitimacy is control without loyalty. March 30, 2026

Mustapha on #WinningMindset daily insights EP15

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