Blue ocean vs red ocean strategy: do you know what this book is all about? Don’t worry. Red ocean = lots of competitors in a market fighting for few customers. As they fight intense battles re price undercutting, aggressive marketing, back biting etc. they compete in the same niche and product range. Just like any battle, blood is shed and onto the ocean in which they are fighting. And hence the analogy Red ocean, for the red blood. 8606In Blue Ocean, a given firm identifies its own niche, and plays to keep ahead of the competition through aggressive competition, creativity…