Few people understand what strategy actually means. A course of action, which if well implemented, will give you a unique advantage over the competition is strategy. For example, most audit firms strategy is attain 80% revenue from consulting business and 20% from assurance (external audit work). Whereas there is money in auditing work, the fee note is usually restricted to utmost Ugx. 60 million (US $22,000). In Uganda, just like world over, external audit work is done to fulfill regulatory/ compliance requirements. The perception of value added is small! Successful audit firms get most of their revenue from consulting. They…