People don’t buy your product or service features per see. They are interested in the benefits they get when they use your products and services. Your website, brochures and presentations should error on showing the benefits of your products or services.” Mustapha B Mugisa, 2015 Following on last week’s Guerrilla insights, in this issue we explore guerrilla sales insights #2, how to package your services to your prospects. Here is the #1 sales rule of all: Never sell products – sell benefits. Never sell services, sell benefits. Never sell features, sell benefits. Never sell insurance, sell what? … benefits. Always…