You should dream while awake. Not asleep. That way you avoid being too theoretical. Following many interactions I have had with many people, their biggest challenge is not setting too high goals, it is setting very low goals. They easily achieve and tick them off. Much as it might be good to celebrate the small milestones, you might end up celebrating when your goals are actually mediocre. The most important thing is to set high goals and then try to be stressed. Let your goals stretch you to go an extra mile. If you are always easily achieving your goals,…
Profitability vs growth
If you are an entrepreneur or an executive, the most question you are going to be asking is; “do you focus on growth or profits?” Most of the time, executives are spending a lot of time trying to focus at the bottom line. Do you put more resources to increase the bottom line or grow the business? Of course, it depends on the type of the organization you are in and your growth imperatives. One of the best schools of thought says first put money on the table. You can always get advisers to guide you on how to spend…
Way of The Guerrilla Marketing For New Leads, Higher Sales Conversion And Client Retention
What kind of business are you in? How do you bring money on the table? Remember, regardless of your business, high turnover and sales revenue is the lifeline to your business success. Cash flow to your business is like blood circulation in your body! Once again: as a business leader; how do you bring money on the table? The WayOfTheGuerrilla marketing and sales training is to help unlock your business to sell more on a shoe string budget. Whatever business you are in, it is really a “marketing business.” As A Strategy and Risk expert, I have been…
The road most travelled
I would like to share with you a powerful insight about the road most travelled. In your life, which road do you take? The road most travelled or least travelled? Whichever decision you make, you are either taking road A or road B. if you choose to become an accountant, are you taking the profession because that’s what most of your peers are specializing in? Or because they are few individuals pursuing the same course? Remember, always focus on the out crowd. There is chaos in the in crowd. Avoid following the crowd. In life’s success, the majority are not…
The water tight for your life’s success
The water tight principle applies to your life just as it works for anything that holds water. Be it a jerry can, glass, bottle, cup and even a boat. The principle states that “if you don’t firmly tighten the lid, the water will leak.” And it doesn’t matter how small or big the leak is, eventually the boat will soon drown, or the jerry can will be empty. The same principle applies to your daily life and business. If you have small leaks in the business, eventually it will collapse. It is like a small fraud were someone is taking…
Innovation versus creativity
What is innovation? How is it different from creativity? It is very easy for people to talk about being innovative and creative yet they don’t have an idea of what these two things mean. I like to refer to the story of creation in the book of Genesis in the Bible. In the context of the Bible, once there was nothing and God created something for the first time. To create or to be creative is to come up with something new that never existed. A mobile phone already exists, you can’t talk about creating a phone. What you might…