“The village firm is my savior. When you are in Kampala, enjoying the spoils of the job, it is easy to forget about your life after the job. Do not be blinded.” In May 1989, Jane received an invitation letter for an aptitude test for a public service job. The testing venue was a familiar one, a hall at Makerere University in the Faculty of ICT, a place she had spent four years in undergraduate study. A week later, She sat the aptitude test with over 800 others and was glad to be among the top 120 applicants who made…
#WayofTheGuerrilla: Why you need a marketing plan, part 4 of 7
Most of the time I have been with clients, apparently successful but when you actually go deep, understand their financials, you realize they are almost on the drip. Money isn’t on the bank account. Though things could be moving on, the sales are not growing. Cash collections are not happening. The company is in survival mode. As a leader, you must try to avoid such a scenario. The starting point is to set sales targets for all staff. Give everybody in the organization a target to sell. This reminds me of Nile Bank when I was starting my career. By…
