If you are a cybersecurity researcher, you have probably heard of increasing cybercrime collaborations and partnerships to fast-track skills development, increase reach and capabilities to target deep pocket prospects and advanced governments. The power is in partnerships. Different ransomware developers have partnered up to share hacking techniques, malware codes, tech infrastructure and target lists. Different hackers are trying to specialise at each phase of the hacking process. Others are focusing on footprinting and reconnaissance. They then pass on the information to another cartel to scan, and another to gain access etc which deepens their capabilities and fast tracks success. The…
Nothing happens to you, it happens because of you, part 4
The fourth and final D is to be DELIBERATE about creating impact at the workplace. Are you a freewheeling opportunist or a deliberate planner? I want you to turn to your neighbour and ask: what is your leadership orientation? When you lack a plan for your life, you become a freewheeling opportunist. You wander from place to place without define direction. You cannot achieve great results without deliberate effort. What many of you do not know about me is that I got my first job without having applied for it. You see, many people struggle to land their first job.…
Few big customers or many small ones?
What strategies are you pursuing deliberately? Is your business model built for volume (scale) or niche (premium customers)? You must be specific about your business focus to win in your chosen markets. The starting point is to answer key questions: what is your playing field? Who are your target customers? What products and services will you sell to them and what delivery channels will you use to reach them? And what is your geographical coverage? If your target customer is the mass market, you must be configured to have scalability at the core. It means your infrastructure and technology setup,…
