Here’s the uncomfortable truth: most leaders talk endlessly about culture, but they don’t actually do anything to enforce it. You think that a few inspirational speeches, some values on the wall, and a couple of team-building exercises are enough to create a lasting culture. Wrong. Culture doesn’t happen by osmosis. If you want culture to stick, you’ve got to enforce it. It’s not enough to hope people will absorb it. You have to make it impossible to ignore. Culture is about behavior—and behavior changes when it’s tied to consequences. If you’re not tying actions to outcomes, all your cultural transformation…