As a guerrilla marketer, your primary focus is to optimize business from existing customers. Your current customer is 8 times likely to buy another product or service from you than a new prospect. For this reason; guerrilla marketers focus their energy concurrently as follows: 65% focus on current and past customers 25% focus on prospects and new business – sell to individuals and market to groups 10% focus on the rest – universe. Success in sales and marketing is a result of deliberate actions. You must identify the 80% of your customers who bring the 20% of your revenue and focus to…
President Museveni full statement on homosexuality at the signing of the anti-gay bill into law
Inspite of threat from global institutions and personalities like US president Barrack Obama, President Museveni finally signed the Anti—Homosexuality Bill 2009 into.law. Under the law, the penalty for same-sex conduct is now life imprisonment. The “attempt to commit homosexuality” incurs a penalty of seven years as does “aiding and abetting” homosexuality. A person who “keeps a house, room, set of rooms, or place of any kind for purposes of homosexuality” also faces seven years’ imprisonment. Because the law also criminalizes the “promotion” of homosexuality, there are far-reaching implications beyond the increase in punishments for same-sex sexual conduct. A person could…
The #1 Guerrilla marketing insurance sales strategies of all
When it comes to selling insurance, you must aim for an emotional connection. How do you connect with the prospect emotionally without hurting their feelings? How do you sell to the heart & soul, while creating curiosity in the mind of the buyer? By the end of this post, you will know how to do so. As we discussed in the previous issue 1, vol. 1, always tell personal stories. Once you have many stories, tell them. This involves investing time, energy and imagination. ________________ Guerrilla insurance sales insights Before you meet any prospect, research about them and attempt to…
The dos lending money to a family member
Whether you are successful or not, you will receive a request to lend money from a family member or relative. The problem with lending relatives or a family member is that they take the loan as a grant and will most likely default on the loan. It is recommended that you always treat the loan as a business transaction. That will increase the likelihood that you will be paid. You are advised to first think hard whether you can afford to lend the money. The basic financial advice is to “always lend what you can afford to lose.” If the…
Common sense finance planning part 1
Many young executives and corporate people tend to think that they know everything. That is great. However, information is not the problem. Failure to take action is. Plus, many people take decisions based on hearsay and not data. And that is why they continue to think that their investment decisions are great, which is wrong. One of the common questions I am often asked is: If I have Ugx. 5m (US $2,300), which top 3 investments would you advise me to invest in Uganda and why? How would you invest? When faced with an investment decision, most people think real…
Want to be highly productive? Be happy at home
There are several reasons why you may not attain peace at your home. 1. You don’t have a clear strategy or model of how to manage family finances. Many of the people in my private mentor-ship program complain about their spouses when it comes to managing family finances. Do you operate a join family bank account, on which both of you are signatories. The question then is how much should each contribute to that account monthly? Do you contribute equally? Do you just combine all your bank accounts and focus on being transparent to each other? How exactly do you…
