Gate keepers and gate owners

Are you playing with the gate keepers or gate owners?

Gate owners like to do business with fellow gate owners. A gate owner is key decision maker, usually the person who signs on the cheque. You have to good at identifying gate owners. Most of the time they are not easy to find. In some companies, a person signing on the cheque could be a gate keeper. You find the decisions are taken by someone not physically present at the business. That is why as a shrewd business person, you need to invest in research and market intelligence. Who are the key decision makers and where to find them so as to quickly go past the gate keepers?

For example, it is easier to find the gate owner at Rotary fellowship or Golf Club that at their home or office.

To get to them, first understand their gate keepers – usually the security guards, their advisors’, secretaries and close family relatives.
Remember business is done in the sitting room, not at the gate. How do you go past the gate?
Keep in mind that no business is done at the gate. To win, spend a lot of time with gate owners. To get more insights, listen to the Podcast, gate keepers and gate owners, here. Don’t forget to subscribe.

I remain, Mustapha Bernabas Mugisa, Mr. Strategy.

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Mustapha Barnabas Mugisa is one of those rare people who provides business consulting and advisory to professionals and corporate entities who demand the very best. He is a prolific speaker and governance (strategy and risk) expert. His speaking involves making key notes at major conferences and business events on both technical subjects and leadership skills. A change agent and motivational speaker. Mustapha provides tools and proven methodologies to remarkable results through making people appreciate change. Visit Mustapha's LinkedIn profile to know more. Mustapha is the architect of #WinningMindset Leadership and #WinningTheGame strategy approach that combines Harvard Business strategy Playing To Win, with the Blue Ocean Strategy and Balanced Score Card to deliver a strategy that is easy to execute and monitor. Visit www.mustaphamugisa.com for special insights to improve your condition. Are you too good to be great?

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