Before you spend a fortune on that branding project, first ask: what is the nature of your business and what do customers want? Any logo, and I mean, just any logo has the potential of becoming a memorable and powerful brand only if it represents a company that gives joy to users! People do not just love the logo. They only love what it represents! People are not usually fans of the sportsman or woman, they love the game s/he represents or plays specifically how they make the game exciting! Ronaldo or Messi would lose over 80% of their fans…
Are you focusing on what matters?
God set only 10 commandments to govern the world. These have remained the same for so many years. Equally, you do not need so many rules to win. Focus on what matters. The same applies to priorities. You need 2-3 priorities. A list with more items ceases being a priority list. Identify the top 3 tasks and their respective desired outcomes and KPIs that you must accomplish daily, to get you closer to your medium- and long-term ambition. You will start seeing the difference it makes. Are you focusing on what matters? Avoid writing thick documents. No one has time…
MTN Uganda, you can do better
Three days I go, while on a morning run, I came across MTN staff installing Fiber Optic Internet cable. I had a brief chat with one of the men, who connected me to their head office boss responsible for last-mile home Internet packages. Unlike other telecom companies, MTN does provide opportunities to local businesses through deliberate training under MTN Business solutions, as well as Women in Business initiatives, and several other corporate social responsibilities. So, the brand is close to my heart. And truth be told, MTN Kazi Bundle solution for SMEs is one of the most effective Internet solutions…
Some insights on risk-taking
Life is about risk-taking. For there is no such thing as risk-free. When you do not do something, you carry some risk. When you do something, you carry risk too depending on the decision at hand. The best decision is therefore to do something and increase your odds of success. There are four strategies of risk management – transfer, treat, terminate, or tolerate. All these aim at optimizing opportunities and minimizing losses. Every day, we must make choices. You want to maximize value and reduce losses. Do you stand for a political office, yes or no? First, what is the…
Practical application of the Internet of Things
A lot has been said and written about the Internet of Things (IoT) and Big Data (BD), but what is the practical application of these new concepts? So many gadgets and equipment we use daily now have sensors and trackers installed. From the smart television to radios, cars, beds, houses, tables, and heck, everything in between. Millions of cameras installed in so many streets and homes generate lots of data and these are increasingly becoming interlinked. Businesses can apply IoT in many ways: Tracking behavior Decision making powered by sensors Enhanced visibility and situational analysis Optimized resources deployment And processes…
The 10 common errors in many strategic plans
Many companies have strategic plan documents merely for showoffs. Some companies write strategic plans for compliance purposes. Others use the documents to get loans or equity. For example, a business seeking loan financing may hire any advisor to write a strategy and business plan for purposes of obtaining a loan. Once the loan is got, the document is usually parked or put in the drawer. In many companies, however, the strategic document is left to rot in the drawers because few people understand it. Many “strategic documents are written like research papers.” The documents are like literature reviews of business…
