Speaking to influence

Which top two skills do you need to succeed? By far, communication especially public speaking,is the number one key skill. If you can be able to speak to any group of people and want them tolisten to you more and more, then you have mastered the art of public speaking. You can look at the success stories of great leaders right from Barack Obama to Lincoln. These people mastered the skill of public speaking.

How at any time when called to speak, do you create great impact? To speak and influence, be able to tell stories. It is very important to profile stories and be in position to tell them so easily. For example, when I am invited to speak about fraud which I do often in many corporate organizations and the MC calls my name, “ladies and gentlemen, lets raise hands for Mustapha Mugisa.” I come to the podium, keep quiet for ten seconds, look at the audience straight in their eyes. This silence brings some break. People pay attention. After this, I ask. “How many of you have been in prison?” People look at one another because they know prison is not a place to be. I tell my story.


“When I was in prison visiting, an inmate came right after my presentation and said, Mustapha, I really appreciate your talk on inmate reformation. But how do advise a person like me serving a jail term for a crime I didn’t commit?”


So, few minutes quiet and move into a story directly. I use a statement where people think it is not good to go to prison. You must find ways of creating a huge bang at the beginning. How can you make people pay attention to you?

One contestant in public speaking Toastmasters International contestwon because he began like this. “Boom down goes Muhammed Ali. 12th October 1962, Muhammed Ali, the champion of the world was knocked down for the first time in his entire career by the little known Sony Banks. As the referee began counting, one, two, three … Muhammed Ali got up, cleaned himself and made sure he was still pretty. He said to himself that the floor isn’t the place for champions. He gathered all his energy and banged Sony Banks so hard that his girlfriend got a headache.”

That kind of introduction will make everybody listen. If you want to succeed in public speaking, come and join my private mentorship program. Visit to enroll. Regardless of your career, the art of public speaking is the number one skill that will transform your life.

Share now

Mustapha Barnabas Mugisa is one of those rare people who provides business consulting and advisory to professionals and corporate entities who demand the very best. He is a prolific speaker and governance (strategy and risk) expert. His speaking involves making key notes at major conferences and business events on both technical subjects and leadership skills. A change agent and motivational speaker. Mustapha provides tools and proven methodologies to remarkable results through making people appreciate change. Visit Mustapha's LinkedIn profile to know more. Mustapha is the architect of #WinningMindset Leadership and #WinningTheGame strategy approach that combines Harvard Business strategy Playing To Win, with the Blue Ocean Strategy and Balanced Score Card to deliver a strategy that is easy to execute and monitor. Visit for special insights to improve your condition. Are you too good to be great?

Leave a Reply

Your email address will not be published. Required fields are marked *