The kind of decisions you take can make or fail your business. As an entrepreneur, what is your focus? As a follower of the #WayofTheGuerrilla, for super sales, where do you put your effort? Regardless of business or professionalism, marketing and sales are one is the number one skill you need to develop in your life. When it comes to your career and business, where do you put a lot of strength and focus? PREVIOUSLY: #WayoftheGuerilla: Part 1 of 7 Selling on a shoestring budget Do you focus your business effort on generating sales, or cost–cutting, creating networks or breaking…
#WayofTheGuerrilla selling on a shoestring budget, part 1 of 7
As an entrepreneur or CEO, when it comes to running your business, where do you put a lot of priority? Do you focus on putting money on the table or removing money from the table? Putting money on the table is all about marketing and sales. Removing the money is about internal controls and procedures to minimize fraud and abuse. Both of these things are critical. But what do you focus on as an entrepreneur? For any business, I have got to understand that it is not about the lack of capital that makes businesses to stagnate, it is the…
The Strategy Execution practicalclass for Middle and Top Management Team.
Learn how to cascade strategy for effective execution. This is a practical class ideal for Directors, Board members, and Heads of departments. Stop worrying about excessive operations costs that seem to increase but you are blind to the key drivers. You will learn the following: Strategic thinking – the blue ocean thinking for strategy choices linked to the Balanced scorecard for effective performance management How to craft an organic strategy that speaks to the business NOT against it. Stop using performance management tools for strategic planning. It is deadly! How to formulate a strategic business model for competitive success that…
Banking is being redefined
MTN Nigeria has formally penetrated the financial services sector in a big way. As Nigeria’s leading telecom company, this new development should be of concern to traditional financial institutions. According to premiumtimesng.com, a news website, “MTN Nigeria has announced that its subsidiary, Yello Digital Financial Services Limited (YDFS), a subsidiary of MTN Nigeria, was granted full Super Agent Licence by the Central Bank of Nigeria (CBN). The license will enable MTN to convert their existing airtime agents and recruit other small businesses to distribute financial services, the company said in a disclosure posted to the Nigeria Stock Exchange. The Super…
Transparency is the best freedom
On 15th January 2019, the Marketing and Sales Manager of the regulated financial institution based in Kampala entered the boardroom for a Tuesday morning sales meeting. She found all her colleagues seated. As she moved to take the Chairperson’s seat, the colleagues stood up, in acknowledgment of her arrival. She reached her seat. Stood up, slightly bent forward and placed her hands on the table. She said “You may take your seats. Good morning to you all.” The team replied in unison, “Good morning Madam.” After taking her seat, she said “Quarter two performance is 40% below budget. This is…
Tool 49 of 104 is to demonstrate your skills, don’t just tell
Demonstrate, do not tell. That is one of the secrets of selling. Every organization is always open to fresh talent. Someone who is practical in solving the problems at hand. Forget a list of qualifications after your name. Those are mere papers. The issue is what can you do to improve my condition? It is common to find a company which boasts of a fully-fledged IT department but lacks the skills to connect computers to a printer on the network so that people don’t have to waste time and resources in copying files on thumb drives! And so it occurred…
