Five years ago, I sat across a board chair in the agriculture value addition space. The CEO had been sacked after a procurement scandal involving ghost suppliers and inflated invoices. But here’s the twist: six months earlier, the board had praised this same CEO for “excellent turnaround results.” Why? The numbers looked good. Profits were up. No one asked what fuelled the miracle. That, right there, is the silent rot that boards allow to fester. The point is simple: the tone of ethics is set by the board, not the CEO. When the board fails to ask the uncomfortable questions,…

I visited Karamoja in 2017 as part of the World Health Organization (WHO), anti-fraud risk management experts. In the evening, we had dinner with old men, one of them told us of a hunter who clutched his father’s map, drawn with charcoal on bark cloth. Every morning, he set out with pride, tracing the same route. But the rivers had moved. The forest had burned. The buffalo no longer grazed there. He returned empty-handed every day. Until he died, not of hunger, but of refusing to see the change, and adapt. That’s the story of many modern professionals. Especially risk…

Oil of Olay was a tired lotion brand of no edge, no sizzle. Just memories. Yet Lafley didn’t see a product. He saw a strategic choice. Martin helped him frame it using five killer questions: What is our winning aspiration? Not survival. Domination. They aimed for $1 billion in sales and leadership in the North American skincare market. Where will we play? They drew a new battlefield between luxury creams (like Estée Lauder) and basic drugstore brands (like Nivea). The space between prestige and price. A new masstige category. How will we win? By being better, not cheaper. Formulate actual…

This five-question model didn’t just save a dying brand, but it created a $2.5B market leader. Because strategy is not fluff, it’s about making choices under uncertainty. That’s what risk is. Strategy is risk, organized. Let me explain. Here’s why it matters to you “Where will we play?” Most professionals skip this. They are everywhere; that’s how you get disrupted. “How will we win?” Not vague goals, actual trade-offs. Price or quality? Depth or reach? “What capabilities must we have?” If you want to lead tech but don’t invest in data talent, you are bluffing, simple. “What systems do we…