#summitSTRATEGY & execution

Strategy formulation and execution

Winning the Game® newsletter

Are you executing your strategy? Planning is cheap, because anyone can have a plan. Effective execution requires rewarding behaviors that support strategy execution NOT focusing too much on the numbers. That is what great executives do.


Anyone can have a document and call it a strategic plan. However, having a document that aligns all company resources (capabilities and systems) towards a common aspiration is not easy. The measure of a great strategy is in the ease in its implementation.

Fact: over 530 executives I have interacted with during strategy execution review sessions admit that they achieved results they had even not planned for, and over 40% of the projects they implemented during the year had not been planned for! They did not follow their strategic plan. Are you one of them?

Today’s tip for effective strategy execution:

Focus on behaviors that support strategy execution. This promotes free thinking and innovation. Don’t reward people only when they hit the targets. Reward people who do things consistently that have potential to deliver the results you want as per strategy. E.g.

Do not say: “you attained 100% of our annual sales targets, so you are doing great. I give you Ugx. 20m bonus.”

Say: “The sales team consistently responded to customer inquiries within two (2) hours. They also ensured they called to ask whether the customer was satisfied, as indicated in the complements messages on our ticketing system. They also organized 10 events as agreed. The sales team demonstrates our values and behaviors key for our growth. You get Ugx. 20m bonus.”


The results could have come by luck. However, rewarding the behaviors empowers people well.

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Mustapha Barnabas Mugisa is one of those rare people who provides business consulting and advisory to professionals and corporate entities who demand the very best. He is a prolific speaker and governance (strategy and risk) expert. His speaking involves making key notes at major conferences and business events on both technical subjects and leadership skills. A change agent and motivational speaker. Mustapha provides tools and proven methodologies to remarkable results through making people appreciate change. Visit Mustapha's LinkedIn profile to know more. Mustapha is the architect of #WinningMindset Leadership and #WinningTheGame strategy approach that combines Harvard Business strategy Playing To Win, with the Blue Ocean Strategy and Balanced Score Card to deliver a strategy that is easy to execute and monitor. Visit www.mustaphamugisa.com for special insights to improve your condition. Are you too good to be great?

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